An Analysis of the Current Developments in International Advertising Essay - 1

An Analysis of the Current Developments in International Advertising Regulation and the Impact on International Marketing Practice and Consumption - Essay Example Some of the notable marketing aspects include e-marketing, social media marketing, product diversification, repositioning of brands among others. In order to enhance product awareness and customer’s loyalty, global companies such as Coca-Cola, Toyota, General motors, Honda, Apple Incorporation, Pepsi among others have taken wide range of advertisements through satellite television, newspapers, internet and other avenues. This paper gives the analysis of the current developments in international advertising regulations and the impact on international marketing practise and consumption. International advertising involves spreading of messages that are related to a product or a service with an aim of propelling the demand from the existing customers or with the purpose of attracting new consumers. It is important to note that due to the cultural diversity and social aspects in various countries, the way customers perceive or react to an advertisement campaign differs. In this regard, international advertising entails the communicating process that takes into consideration the consumption patterns of the audience, multiple cultures and forms of communication. In the same way, international advertisement has been recognized by international agencies as a profitable business in terms of creating adverts on behalf of organizations. One of the major causes of heated discussion among the advertising managers and academics is advertising standardization. According to the advertising managers, establishment of a comprehensive advertisement campaign entails the identification of local, intrinsic and firm factors that manipulate global advertising. In order to effectively serve the firms that were aimed at operating at an international level, advertising agencies established themselves in various countries. This was based on the high returns that they anticipated by treating the advertising campaigns as business

CRISIS Essay Example | Topics and Well Written Essays - 500 words

CRISIS - Essay Example More so, making decisions for the company will be easy and prompt. Customers for this business are mainly businesspersons and tourists. Therefore, it is vital to understand them, where they come from and challenges they experience while travelling. Further, it will be good to understand what our customers like and what they do not. Thus, for the success our success, our company will need to handle each customer differently because they have different needs and demands. The company will have to provide vital ideas and feedback regarding how the business is conducted. Instead of wasting time and money, the company will develop a simple and economical system that will help us spend less while meeting customers’ demands. It is also imperative to study our competitors’ progress and recognize what has worked for them and what has not. Since the business deals with tourism and hospitality, it will be good to work with tourist industries in order to get more customers. More so, it will be good to develop a list of ideas that will enable the company management to make some tough choices when the customer base is too low. Additionally, partnering with others will help the business grow since it will be easy to get feedback from them on what needs to be done in order to reach out to more customers. Collaborating with others will also save the company’s’ money. Since the company has its objectives, goals, mission and vision, it is time to work and make profits by looking at all those outlined strategies and developing a workable timeline for the business. In this manner, tasks will be accomplished easily because there will be coordination and teamwork. Once this is done, the crisis action plan will be used to ensure that what has been outlined is implemented. It is in regard to the email you send us concerning our plan for the company. We as a company have prepared a crisis action plan to guide us in our operation and help the company overcome this