Yahoo Research Paper Example | Topics and Well Written Essays - 250 words

Yahoo - Research Paper Example Latest financial reports from Rockland Trust Company indicated that Yahoo announced an increase in net income for the full year to over $ 45.4 as appreciation or improvement of 12.9% when compared to previous year. Furthermore, annual sales for the year 2011 increased tremendous with acquisition of new customers all over the world. In 2011, yahoo experienced diluted earnings per share trading at $0.52. This shows a decrease of $0.04 on a diluted per share premises. In addition, this result incorporates a $757,000 prepayment penalty at the start of the fourth quarter that emanated in a $0.02 per share charge on the stock market coming from the company’s application or use excess money to pay down borrowings. In India, yahoo has embarked on talent acquisition program in order to capture young and vibrant generation who are interested to use its services such as getting sports updates and entertainment. This strategy has worked well since there is an increase in number of Indians employed by Yahoo Corporation and those who use its services. This strategy that the company has adopted in India is corporate strategy which is rational considering the business environment in which it operates in. It has worked well since in that young people in India are using Yahoo services in their corporate work. In Kenya, yahoo has changed its business strategy by focusing on middle income earners to participate in online businesses. The company gives chance to business people in Kenya to develop their websites and hosted free in order to boost its growth. This strategy has worked well in Kenya because the number of those who use Yahoo services has greatly increased. The strategy adopted in Kenya is marketing strategy. This strategy is resonant because businesses in Kenya are transforming to online services. It is showing success owing to the rate at which businesses are turning to